"It's kind of like FOMO, you're scared to be left out so everyone is kind of doing it and you want to attract people to come into your store so they might buy the discounted item, but they might also buy five other items not on sale.

Target kicked off Black Friday with a 3-day-long early deals event. Here's everything you can shop before the sale ends.

This year, Black Friday 2024 runs from 29 November through to Cyber Monday on 2 December, but some brands have already started their sales or begun offering early access discounts