Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

Not every product can have the lowest price. Therefore, it is important for businesses to use the marketing mix to highlight other ways that they have added value to their products and make their ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible ...

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career ...

Our marketing courses are designed for marketing and non-marketing professionals worldwide. Study with us to uncover critical customer insights, create market leading strategies, and thrive in the ...

dance/mix show airplay the week’s most popular songs ranked by radio airplay detections on dance-formatted stations and mix show plays on mainstream top 40 and select rhythmic stations that have ...

START DATE/TIME: Saturday 26th October, 2024, UK – 7:10pm / Sunday 27th October, AUS – 4:10am / Saturday 26th October, US ET ...